From The Book The Game of Networking ‼
Building Credibility Through Telling Your Story
Marketing is no longer about the stuff that you make, but about the stories you tell. – Seth GodinEven though we are our own biggest fan inside our head, we don’t like to brag about ourselves to others. Telling people who you are or what you have done isn’t bragging.
The biggest key is how you tell them. If I say, “I was considered by far the best recruiter in a multi-billion-dollar company and know more than anyone else,” that could come off wrong. Instead why not say, “I was the top recruiter for a billion-dollar company.
I did so because I had incredible mentors, that I will forever be grateful for, I outworked everyone, and I was very coachable.” Tell your story in a confident, but not cocky, way.Why is this important? People want to follow a leader. It gives them confidence. Sometimes they don’t yet have the confidence in themselves and want to find someone they can follow who has confidence and inspires others to have more.
You may ask yourself, “What if I haven’t had any success yet?” There are multiple ways to overcome this.
1. You should be able to sell another leader’s success in your organization. Leverage their success.2. I would bet you have been successful in something in your life. Leverage that. When I started network marketing, I leveraged my tennis success and my leader’s success.I told everyone how committed and determined I was in tennis and that I would apply that same commitment and discipline to network marketing. I was going to do whatever it takes!3. If you feel you have no leadership help, nor any success in your life to leverage, then sell your goals.At the beginning of my network marketing experience, I told people, “I am grateful I have a job, but I want more. I am sick and tired of having no time freedom. I want to travel the world. I want to spend more time with my family and friends.I want to do bigger and better things, so I am going to do whatever it takes to make XX amount of money! I want to reach that goal within two years. It may take me five years or longer, but I am going to do whatever it takes.”Do you hear the confidence I had in what I said? I was not cocky, and I put no one down. Instead, I was 100 percent certain that I was going to make my goals happen, and that’s what I was able to show to others. Don’t tell people what you do for a living.Tell them the problems you solve. No one cares about what you do. They care about what you can do.